Looking for the best Email Marketing Tools and Software 2025 ? Discover the top 10 tools to create, automate, and track your email campaigns for better engagement and growth.
In this post, we will show you the Best Email Marketing Tools and Software 2025. to grow your business.. These tools can help you send emails, track results, and make your campaigns better. They are easy to use and good for businesses of any size. Whether you’re new or know email marketing tools will help you succeed. best ways to grow your business
What Are Email Marketing Tools and Software?
Best Email Marketing Tools and Software 2025 help you create, send, and manage emails. They save time by automating tasks. These tools help you design emails, organize your list, and track results.
Email marketing tools are helpful because they let you:
- Send emails easily – You can send emails to hundreds or thousands of people at once.
- Personalize emails – You can customize your messages to fit the needs of your audience.
- Track results – You can see how many people opened your email and clicked on your links.
- Automate tasks – Many tools allow you to set up automatic email sequences.
Now, let’s look at the Best Email Marketing Tools and Software 2025. that can help you grow your business.
Email Marketing Tools and Software
1. Mailchimp
Mailchimp is one of the most popular email marketing tools available. It’s easy to use and perfect for beginners. Mailchimp offers:
- Email Templates – Choose from many pre-designed templates to make your emails look professional.
- Automation – Set up automatic emails to save time.
- Analytics – Track the open rates, click-through rates, and other results of your emails.
- Free Plan – You can use Mailchimp for free if you have fewer than 500 subscribers.
Price:
- Free Plan: Up to 500 subscribers
- Essentials Plan: Starts at $13/month
- Standard Plan: Starts at $20/month
- Premium Plan: Starts at $350/month
Pros:
- Free plan for small businesses.
- Easy-to-use drag-and-drop editor.
- Many pre-designed templates to choose from.
- Automation features to save time.
- Excellent customer support.
Cons:
- Limited automation on the free plan.
- Can get expensive as your list grows.
- Some features, like advanced reporting, are only available on higher plans.
Mailchimp is a great choice if you are just starting with email marketing or if you have a small business.
2. Sendinblue
Sendinblue is another great tool for email marketing. It offers many features that help businesses of all sizes. Some of its features include:
- Email Campaigns – Create and send email campaigns to your subscribers.
- SMS Marketing – Send text messages to your contacts.
- Automation – Set up automatic emails based on customer behavior.
- Landing Pages – Build landing pages to capture more leads.
Price:
- Free Plan: Up to 300 emails/day
- Lite Plan: Starts at $25/month
- Premium Plan: Starts at $65/month
- Enterprise Plan: Custom pricing
Pros:
- Affordable pricing with a free plan.
- Includes email and SMS marketing.
- Advanced automation features.
- Easy-to-use interface.
- Good for businesses of all sizes.
Cons:
- Limited email sends on the free plan.
- The free plan lacks advanced segmentation options.
- Reports could be more detailed.
Sendinblue is a good choice for businesses that want email and SMS marketing in one tool. It’s easy to use and provides affordable pricing for small businesses.
3. ConvertKit
ConvertKit is an email marketing tool made for creators like bloggers and YouTubers. It helps you grow your email list and send personalized emails. Some of its features include:
- Landing Pages – Easily create landing pages to collect email addresses.
- Email Sequences – Set up automatic email sequences to keep your audience engaged.
- Tagging – Tag your subscribers based on their interests and behaviors to send more targeted emails.
Price:
- Free Plan: Up to 300 subscribers
- Creator Plan: Starts at $9/month
- Creator Pro Plan: Starts at $25/month
Pros:
- Simple interface that’s easy to use.
- Great for bloggers and content creators.
- Includes automation and email sequences.
- Good customer support.
- Advanced tagging and segmentation features.
Cons:
- Lacks design flexibility compared to other tools.
- No phone support, only email and chat.
- Can be expensive as your subscriber list grows.
ConvertKit is great for bloggers, creators, and small businesses who want to grow their email list.
4. ActiveCampaign
ActiveCampaign is a strong tool that combines email marketing and customer management. It’s great for businesses that want to automate marketing. And improve customer relationships. Some features are:
- Email Automation – Set up automatic email workflows based on customer behavior.
- CRM – Keep track of customer interactions and manage relationships.
- Segmentation – Group contacts by their actions or interests to send personalized emails.
- Analytics – Track the success of your campaigns.
Price:
- Lite Plan: Starts at $29/month
- Plus Plan: Starts at $49/month
- Professional Plan: Starts at $149/month
- Enterprise Plan: Custom pricing
Pros:
- Advanced automation features.
- Excellent CRM integration.
- Great for segmenting audiences and personalizing messages.
- In-depth analytics and reports.
- Multiple customer support channels.
Cons:
- Price can be high for small businesses.
- Can be overwhelming for beginners due to its complexity.
- Limited landing page templates compared to other tools.
ActiveCampaign is great for businesses. It helps automate tasks and manage customer relationships. It helps send personal emails to customers.
5. GetResponse
GetResponse is another popular email marketing tool. It offers a wide range of features for small to medium-sized businesses. Some of its features include:
- Email Templates – Choose from many templates to create attractive emails.
- Email Automation – Set up automatic emails to engage your audience.
- Webinars – Host webinars and send invitations to your email list.
- Landing Pages – Create landing pages to capture leads.
Price:
- Free Plan: 30-day trial
- Basic Plan: Starts at $15/month
- Plus Plan: Starts at $49/month
- Professional Plan: Starts at $99/month
- Max Plan: Custom pricing
Pros:
- Offers email marketing, webinars, and landing pages all in one tool.
- Simple drag-and-drop editor.
- Good customer support.
- Many email templates to choose from.
- A/B testing features to improve your campaigns.
Cons:
- Limited automation features on lower plans.
- Higher pricing compared to some competitors.
- Free trial is short, so you don’t get to test all features.
GetResponse is great for businesses. It helps you host webinars and create landing pages, along with email marketing.
6. AWeber
AWeber is one of the oldest and most trusted email marketing tools. It is known for its ease of use and reliability. Some features include:
- Email Templates – Choose from many beautiful email templates.
- Autoresponders – Set up automatic responses for new subscribers.
- Analytics – Track open rates, click-through rates, and other campaign results.
- Customer Support – AWeber offers great customer support to help you succeed.
Price:
- Free Plan: Up to 500 subscribers
- Pro Plan: Starts at $19/month
- Advanced Plan: Starts at $149/month
Pros:
- Easy-to-use and reliable.
- Excellent customer support.
- Includes email templates, automation, and A/B testing.
- Great for small businesses.
- 30-day free trial available.
Cons:
- Can be expensive as your list grows.
- Limited features compared to higher-end tools.
- The interface feels outdated compared to some other tools.
AWeber is a good choice for small businesses and beginners. It is easy to use for starting email marketing.
Benchmark Email is an easy tool for businesses of any size. It helps with email marketing. Some of its features are:
- Drag-and-Drop Editor – Create beautiful emails without needing design skills.
- Automation – Set up automatic emails to nurture your subscribers.
- A/B Testing – Test different email versions to see which one performs best.
- Analytics – Track how well your emails are doing.
Price:
- Free Plan: Up to 500 subscribers
- Pro Plan: Starts at $13.99/month
- Enterprise Plan: Starts at $30.99/month
Pros:
- Easy-to-use drag-and-drop editor.
- Free plan with basic features.
- Great customer support.
- Many email templates to choose from.
- Includes A/B testing and automation features.
Cons:
- Limited reporting and analytics compared to other tools.
- The free plan has fewer features.
- The interface can be a little slow at times.
Benchmark Email is a simple and trusted tool. It helps small businesses send professional emails easily.
8. Moosend
Moosend is an easy and affordable email tool. It has many features for businesses.It helps you create, send, and track emails without any hassle. Some of its features include:
- Email Automation – Send emails automatically . when customers take actions, like a welcome email after they join.
- Personalization – Customize emails to make them feel more personal.
- Analytics – Track email open rates, click-through rates, and other key metrics.
- Segmentation – Organize your contacts into groups based on their actions or interests.
Price:
- Free Plan: Up to 1,000 subscribers
- Pro Plan: Starts at $8/month
- Enterprise Plan: Custom pricing
Pros:
- Very affordable pricing.
- Advanced automation features.
- Includes a drag-and-drop editor.
- Powerful email segmentation tools.
- Excellent customer support.
Cons:
- Limited templates compared to other tools.
- No phone support.
- The interface could be more user-friendly.
Moosend is an affordable tool for small businesses. It offers strong automation features at a low cost.
9. MailerLite
MailerLite is an email marketing tool that focuses on simplicity and ease of use. It is great for beginners and small businesses. Some features include:
- Drag-and-Drop Editor – Create beautiful emails with no coding skills.
- Email Automation – Set up automatic emails that are sent based on actions.
- Landing Pages – Create landing pages to capture email leads.
- A/B Testing – Test different versions of your emails to see which one works best.
Price:
- Free Plan: Up to 1,000 subscribers
- Premium Plan: Starts at $10/month
Pros:
- Easy-to-use interface with drag-and-drop editor.
- Free plan with essential features.
- Great for beginners.
- Includes automation and landing pages.
- A/B testing features available.
Cons:
- The free plan has some limitations.
- Limited design flexibility for advanced users.
- Customer support is limited to email only on the free plan.
MailerLite is a great choice for beginners. It’s affordable and easy to use for email marketing.
10. Mailjet
Mailjet is a flexible email tool. It helps businesses create and send professional emails. It is known for its easy-to-use interface and collaboration features. Some of its features include:
- Email Campaigns – Create and send email campaigns to your subscribers.
- Automation – Set up automated workflows based on user actions.
- Collaborative Tools – Work with your team in real-time to create emails.
- Analytics – Track email performance and optimize your campaigns.
Price:
- Free Plan: Up to 6,000 emails/month
- Premium Plan: Starts at $15/month
Pros:
- Great for team collaboration.
- Includes email automation and segmentation features.
- Easy-to-use drag-and-drop editor.
- Offers real-time tracking and analytics.
- Good customer support.
Cons:
- Limited features on the free plan.
- Can be expensive as your list grows.
- The interface may feel cluttered at times.
Mailjet is best for teams that need to work together to create and manage email campaigns.
Choosing the Right Email Marketing Tool for Your Business
Now that you know about the Best Email Marketing Tools and Software 2025 , it’s time to choose the right one for your business. Here are a few things to consider when choosing an
email marketing tool:
- Your Budget – Some tools are free, while others have a monthly fee. Choose a tool that fits your budget.
- Ease of Use – Make sure the tool is easy to use, especially if you are new to email marketing.
- Features – Choose a tool with what you need, like automation, templates, and tracking.
- Support – Choose a tool that offers good customer support in case you need help.
Conclusion
Email marketing helps grow your business. By using the right Email Marketing Tools and Software, you can create better campaigns and achieve success. Best Email Marketing Tools and Software 2025. we shared can help you make great campaigns and keep your audience interested.